Motorsport Publication is a marketing agency specialising in the field of motor racing. Our clients include a raft of high-profile teams, drivers and championships, as well as market-leading print and online domains.
We strive to ensure maximum exposure through the production and distribution of high-quality content, offering both text and photographic services while also maintaining your website, social media and online presence.
From pre-event build-up to on-site reporting and post-race summaries, we are there to follow you all the way – putting your marketing strategy on pole position.
The company is based in Sweden, but operates fully in dual languages (Swedish and English) and thus caters to customers from all over the world. Motorsport Publication annually spends approximately 35 weekends covering races on site for our clients across the globe, from Formula 1 and INDYCAR to national touring cars and GT racing.
Mattias Persson Founder
My motor racing interest dates back to 1999, when – by chance – I tuned into the Formula 1 European Grand Prix at the Nürburgring on TV. Immediately hooked by the speed, drama and excitement, I have been a motorsport aficionado ever since.
At the age of 20, I set up Motorsport Publication in early 2008 and started out trying to help aspiring drivers and teams with their PR and communications needs. I have been privileged to work in the business for over a decade now, driven by a passion for the sport that continues to fuel everything we do at Motorsport Publication.
What we do
Marketing and PR
Getting your message across – that’s a crucial part of the business aspect of your racing. It is also what Motorsport Publication has excelled at for over a decade, continuously bringing our clients into the headlines.
We take charge of your marketing campaigns through well-tested strategies, make sure your news reach the media and sponsors as soon as possible, and liaise with relevant media outlets to ensure you always remain in the spotlight.
All of our services come with 100 % implementation, meaning you can sit back and focus on what matters while we compile your press releases or presentation packs from scratch – including the content itself, the setting up of personalised templates and the distribution process. It really couldn’t be easier!
What we do
Photography
A picture is worth a thousand words – and capturing the moment is rarely more important than in racing. In a sport known for its rapid pace where fractions of a second can make the difference, you need to rely on an experienced photographer who is there to convey your message.
Do you need the perfect shot of the start, or is action more likely to play out somewhere else around the track? At what side of the circuit does the sun set – and when? How does your slot in the competitive order affect the way you shoot your images – and how do you ensure proper visibility for your partners?
This is the kind of experience we have gained from more than a decade travelling the world. Whether you have an up-coming race at Suzuka, Macau, Ring Knutstorp or Silverstone, we have been there and know the spots.
EXAMPLE IMAGES SHOT BY US
What we do
Website design
Everyone needs a home. Online, that home is your website. It is comfortably the best way to gather all your information in one place, like we have done here, and should be seen as a complement to your more instant social media activities to form the optimum online presence.
We have built websites for most of our clients, many of them from scratch. Working with simplicity, style and functionality as lead words, all our sites are entirely responsive to show up stylish on every device.
Present your latest news, calendar and everything else in a contemporary manner built to suit the exact needs of the racing industry.
It doesn’t matter if you want a simple, one-page layout or a news-driven multi-language platform – we can help you out!
What we do
Social media
The rise of social media has left no one unaware of its powerful effects – but it is also a highly difficult landscape to navigate.
At Motorsport Publication, our strategy revolves around the concept of credibility: we believe your social media feeds should extend and fortify the image you are trying to build as a whole, rather than working as a stand-alone concept.
Thinking about what image you want to convey, and then sticking to that, enables you to better identify which social media platforms you need to use – and which ones you can probably do without. Together, we try and identify your individual needs and tailor the rest around it.
We work with the following channels:
What we do
Editorial
Standing separately from our PR work, we are also a frequent, independent editorial contributor in various motorsport magazines, newspapers and websites.
We have been involved in the creation of news, features and reaction for many years, delivering content to specialist magazines both in Sweden and abroad, as well as Swedish national TV host broadcaster SVT.
We write monthly columns and features in two languages and maintain a strong belief in honest and correct reporting, straying proudly away from sensationalism.
Current clients
Some of the great people we work with.
FELIX ROSENQVIST
NTT INDYCAR SERIES
JOEL ERIKSSON
ABB FIA FORMULA E WORLD CHAMPIONSHIP
LINUS LUNDQVIST
NTT INDYCAR SERIES
DINO BEGANOVIC
FIA F3 CHAMPIONSHIP / FERRARI JUNIOR
JOEL GRANFORS
USF PRO 2000
LINUS GRANFORS
FORMULA NORDIC
BILSPORT MAGAZINE
CONTRIBUTOR / BLOGGER
ENZO HALLMAN
NXT GEN CUP
ELIAS ADESTAM
NXT GEN CUP
Our work field
We regularly report from races all over the world, including World Championship meetings and all of motorsport’s blue-riband “Triple Crown” events (Monaco GP, Indy 500 and Le Mans). Below is a summary of events at which Motorsport Publication has conducted PR and/or editorial undertakings.
SERIES
Formula 1 World Championship
NTT IndyCar Series
ABB FIA Formula E Championship
DTM
FIA WTCR
ADAC GT Masters
Formula 2 / Formula 3 / Formula 4
Road To Indy
MORE SERIES
FIA World Endurance Championship
Scandinavian Touring Car Championship
Porsche Mobil 1 Supercup
Porsche Carrera Cup
European Le Mans Series
IMSA SportsCar Championship
Super Formula
Super GT
MAJOR RACES
Monaco Grand Prix
24 Hours of Le Mans
Indy 500
Rolex 24 at Daytona
Macau Grand Prix
Grand Prix de Pau
Dubai 24 Hours
Race of Champions
CONTACT
Get in touch to discuss your marketing needs!