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Motorsport Publication

You do the racing, we tell the story

You do the racing, we tell the story

Motorsport Publication is a marketing agency specialising in the field of motor racing. Our clients include a raft of high-profile teams, drivers and championships, as well as market-leading print and online domains.


We strive to ensure maximum exposure through the production and distribution of high-quality content, offering both text and photographic services while also maintaining your website, social media and online presence.

From pre-event build-up to on-site reporting and post-race summaries, we are there to follow you all the way – putting your marketing strategy on pole position.

The company is based in Sweden, but operates fully in dual languages (Swedish and English) and thus caters to customers from all over the world. Motorsport Publication annually spends approximately 35 weekends covering races on site for our clients across the globe, from Formula 1 and INDYCAR to national touring cars and GT racing.

Mattias Persson Founder

My motor racing interest dates back to 1999, when – by chance – I tuned into the Formula 1 European Grand Prix at the Nürburgring on TV. Immediately hooked by the speed, drama and excitement, I have been a motorsport aficionado ever since.

At the age of 20, I set up Motorsport Publication in early 2008 and started out trying to help aspiring drivers and teams with their PR and communications needs. I have been privileged to work in the business for over a decade now, driven by a passion for the sport that continues to fuel everything we do at Motorsport Publication. 

What we do

Marketing and PR

Getting your message across – that’s a crucial part of the business aspect of your racing. It is also what Motorsport Publication has excelled at for over a decade, continuously bringing our clients into the headlines.

We take charge of your marketing campaigns through well-tested strategies, make sure your news reach the media and sponsors as soon as possible, and liaise with relevant media outlets to ensure you always remain in the spotlight.

All of our services come with 100 % implementation, meaning you can sit back and focus on what matters while we compile your press releases or presentation packs from scratch – including the content itself, the setting up of personalised templates and the distribution process. It really couldn’t be easier!   

HOW WE DO IT

PRESS RELEASES

Deliver the latest news, quotes and images straight to the media (and your fans) for immediate widespread publication. The perfect way to convey pre-event information, race reports and general news concerning your career.

FEATURES

In-depth analysis and/or stories that cover your life away from the race track are ideal complements to your narrative.

PRESENTATION MATERIALS

We have a long history of producing important presentation materials, including crucial sponsorship presentations, CVs, logos, graphics and more.

INTERNAL COMMUNICATIONS

In addition to your external coverage, a successful marketing strategy should also involve those closest to you. Internal communication, dressed in a more personal language, is tailored exclusively for your working group, sponsors or investors.

What we do

Photography

A picture is worth a thousand words – and capturing the moment is rarely more important than in racing. In a sport known for its rapid pace where fractions of a second can make the difference, you need to rely on an experienced photographer who is there to convey your message.

Do you need the perfect shot of the start, or is action more likely to play out somewhere else around the track? At what side of the circuit does the sun set – and when? How does your slot in the competitive order affect the way you shoot your images – and how do you ensure proper visibility for your partners?

This is the kind of experience we have gained from more than a decade travelling the world. Whether you have an up-coming race at Suzuka, Macau, Ring Knutstorp or Silverstone, we have been there and know the spots.

HOW WE DO IT

PRO GEAR

We shoot with professional Canon EOS equipment for top-end image quality.

FULL EDITING

Pictures will be delivered in ready-to-publish mode, edited and perfected whether you need them for Instagram, Facebook, your website or a marketing campaign.

Experience

Shooting captivating racing images requires a lot more than just a fancy kit. We have worked on the field since 2008, gradually improving our skills and tailoring them to the unique demands of fast-paced motorsport. Moving around a large racing circuit takes time, making session-by-session planning key to catching the perfect shot. We know how to do it.

Archive

Our archives feature 50 000+ images charting the last 10+ years of international motorsport. This gives us great artistic freedom and access to rights-free content that can be used to illustrate most of your stories. Examples include circuit signage from virtually all the world's top racing venues, historic documentation of racing events and drivers, and much more.

EXAMPLE IMAGES SHOT BY US

Ambience
In/out Focus
Start images
Podiums
On track
Landscape
Emotion
Visual impacts
Dramatic darkness
Fan engagement

What we do

Website design

Everyone needs a home. Online, that home is your website. It is comfortably the best way to gather all your information in one place, like we have done here, and should be seen as a complement to your more instant social media activities to form the optimum online presence. 

We have built websites for most of our clients, many of them from scratch. Working with simplicity, style and functionality as lead words, all our sites are entirely responsive to show up stylish on every device.

Present your latest news, calendar and everything else in a contemporary manner built to suit the exact needs of the racing industry.

It doesn’t matter if you want a simple, one-page layout or a news-driven multi-language platform – we can help you out!

MPweb
HOW WE DO IT

FULL CIRCLE

We are there all the way: from setting up your domain, to installing all the software and delivering a live site.

ADMINISTRATION

Website content management is an integral part of our PR and comms services and something we currently do for most clients. If you prefer, however, you can choose to maintain your site yourself once it's up and running.

What we do

Social media

The rise of social media has left no one unaware of its powerful effects – but it is also a highly difficult landscape to navigate.

At Motorsport Publication, our strategy revolves around the concept of credibility: we believe your social media feeds should extend and fortify the image you are trying to build as a whole, rather than working as a stand-alone concept. 

Thinking about what image you want to convey, and then sticking to that, enables you to better identify which social media platforms you need to use – and which ones you can probably do without. Together, we try and identify your individual needs and tailor the rest around it.

We work with the following channels:

some
HOW WE DO IT

SET-UP INTEGRATION

You probably already have at least one social media account, but if you don't and need help setting one up, that's where it all starts - and we can do it for you.

HANDLE OPERATION

Most people will want to follow your progress in real-time during race events - but that's also when you need to deliver at your peak without distraction. We run your social media handles for you, posting stories and updates while you bring home the trophies out on track.

CONTINUOUS FLOW

A four-week gap between races should not mean a four-week gap between posts. We'll make sure to operate your accounts and fill them with content even when there is little or no racing going on.

What we do

Editorial

Standing separately from our PR work, we are also a frequent, independent editorial contributor in various motorsport magazines, newspapers and websites.

We have been involved in the creation of news, features and reaction for many years, delivering content to specialist magazines both in Sweden and abroad, as well as Swedish national TV host broadcaster SVT.

We write monthly columns and features in two languages and maintain a strong belief in honest and correct reporting, straying proudly away from sensationalism.

HOW WE DO IT

PRESENCE

By keeping an active presence at key international events, we have built a strong network of connections to help with the acquisition of information.

ACCURACY

We take pride from delivering quality material. That's why we carefully consider each word, picture and interview with the aim of providing ready-to-go content without hassle for our clients.

SPEED

We know the importance of fast news, particularly online. In our assignments, we have broken big, exclusive news involving leading car manufacturers and drivers.

ANGLES

There is always a story to be told - the trick is identifying it and getting the right people to tell it.

Current clients

Some of the great people we work with.

FELIX ROSENQVIST

NTT INDYCAR SERIES

JOEL ERIKSSON

ABB FIA FORMULA E WORLD CHAMPIONSHIP

LINUS LUNDQVIST

INDY LIGHTS

DINO BEGANOVIC

F.REGIONAL EUROPEAN CHAMPIONSHIP / FERRARI JUNIOR

JOEL GRANFORS

F4 BRITISH CHAMPIONSHIP

JIMMY ERIKSSON

ADAC GT MASTERS
Contributor
Contributor and blogger

Our work field

We regularly report from races all over the world, including World Championship meetings and all of motorsport’s blue-riband “Triple Crown” events (Monaco GP, Indy 500 and Le Mans). Below is a summary of events at which Motorsport Publication has conducted PR and/or editorial undertakings.

SERIES

Formula 1 World Championship

NTT IndyCar Series

ABB FIA Formula E Championship

DTM

FIA WTCR

ADAC GT Masters

Formula 2 / Formula 3 / Formula 4

Road To Indy

MORE SERIES

FIA World Endurance Championship

Scandinavian Touring Car Championship

Porsche Mobil 1 Supercup

Porsche Carrera Cup

European Le Mans Series

IMSA SportsCar Championship

Super Formula

Super GT

MAJOR RACES

Monaco Grand Prix

24 Hours of Le Mans

Indy 500

Rolex 24 at Daytona

Macau Grand Prix

Grand Prix de Pau

Dubai 24 Hours

Race of Champions

  • Moments

    Moments

  • Interviews

    Interviews

  • Reporting

    Reporting

  • Relationships

    Relationships

CONTACT

Get in touch to discuss your marketing needs!

Jönköping, Sweden
+46(0)73-267 16 83
English (UK)